Sales Systems for Small Businesses

Get proven B2B sales cadences, processes, and systems,

coupled with coaching, to grow your sales.

Learn. Practice. Deliver. Repeat.

Get the sales cadences, processes, and systems, coupled with coaching and Playbooks, to grow your sales.

100+ effective sales job interview questions to make sure you hire the best sales candidate without wasting time and money.

Really effective job interview questions to make sure you hire the best sales leaders. Don’t hire someone who will bring your team down.

You will save money on employment taxes, benefits, and overhead while increasing sales and profits.

B2B Sales Cadence

What You Get:

  • Personal review of at least three outbound sales calls, per BDR.

  • Written analysis and feedback which includes the good, the bad, and the ugly.

  • Agreed-upon, concrete definition of who is a qualified prospect and who is not. We’ll build your Perfect Prospect Profile (PPP).

  • Best Practices outbound sales calling/email campaign tailored for your outbound team.

  • Your Cadence is structured so it can be customized and delivered to complete a seven-touch Cadence. It includes five custom emails and two voicemails to be used at different times during the campaign. Each builds upon the previous call and email.

  • Questions to ask and what to say when you do get your sales prospect on the phone, to make sure you’re getting better-qualified prospects.

  • Responses to the list of the four most common objections.

  • A Zoom call with your team to go over the campaign and how to use the Cadence Calendar.

  • Two revisions within 30 days of delivery.

“When Louie came onboard he wrote and organized our outbound scripts and emails. We now had everyone working off the same playbook, and it gave us consistency. Results were much easier to measure. Onboarding, and getting a new BDR productive, happen quicker too.”


Who am I to tell you how to sell?

I’ve been successfully selling products and services my entire career. I’ve won awards at every company I worked for; One of my own companies was included in the INC. 500 list as one of the fastest-growing private companies in America.

I’ve encountered just about every type of sales situation you will ever run into. I am a two-time winner of the American Association of Inside Sales Professionals (AA-ISP) Top 25 Most Influential Inside Sales Professionals Award, and an AA-ISP Ask an Expert.

Every small business has their “best words” that gets prospects to act. My system will uncover yours.

Together, we’ll develop what I call “Gold Calls.” They are tried and true scripts that are built around your best words and phrases. These key words will highlight benefits – benefits that generate appointments, meetings, and demos. This results in your most powerful words ever: Increased Sales.

Before you hire an outside lead generation company or hire even one more telemarketer, let’s build your own, in-house, sales machine. It is more cost-effective and gives you complete control.

What Our Clients Say

“Louie’s leadership and sales processes were key to that growth. Most importantly, our team knew we could always count on Louie to get on the phone and help close deals when needed. Personally, I owe a lot of my success to the coaching and mentoring I received during Louie’s time at Izenda. I would recommend him as a valuable addition to any sales team.”

What Our Clients Say?

“If you needed help closing a deal, Louie is your man. I had never worked in a true sales role before, but Louie was willing to teach me. He helped me to improve my social skills and learn how to speak to people in a way that would get them to like and trust me.”

What Our Clients Say?

“As a sales leader, Louie relates well to customers, understands the value of the applications and is very effective handling competition. His reputation is solid and includes constructive contributions to the organizations that he has served, and the Atlanta technology community. I endorse him with enthusiasm and hope to have an opportunity to work with him again.”

What Our Clients Say?

“Not to be cliché, but Louie has forgotten more about sales and marketing than most people know. He is a tenacious, hard-working competitor and I recommend him without reservation!”


Pricing Plans for the B2B Sales Cadence

Small Business Package #1


Up to 5 BDR’s

This small business package is for

teams that are just starting out

and have a few Telemarketers

and/or Business Development

Reps (BDR’s)

Small Business Package #2


Up to 10 BDR’s

This small business package is for

teams that are growing and want

to take it to the next level. Your

Telemarketers and/or BDR’s just

need more structure and consistency.

Small Business Package #3


Entire Sales Team up to 25

Everything in package #1 and #2

plus: training and coaching for

your Account Executives with lead

nurturing and closing techniques,

and an on-site one-day training

and coaching session.