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Sales education should be taking place throughout your day; podcasts in the car are a very good use of your sales training day; especially at the start of the day. It puts you in the right sales frame of mind.
Structured sales training should be viewed like your daily exercise routine (which will also help your sales attitude). A good time for structured sales training is around noon, which is when most customers (East coast – adjust accordingly) are at lunch. While they eat, you learn. Lunch should be allowed into the training sessions. What a great use of lunchtime! You need to choose which time of the day works best for your organization.
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