The B2B Sales Cadence for Small Business

“A proven system to get more meetings and close more deals.”

Here are some signs of trouble within a sales team. Fix these, and sales go up.

Salespeople are delivering different messages to prospects.
Everyone uses a different, or their own, cadence.
No regularly scheduled training.
No Sales Playbook.
 Confusion on the messaging between sales and marketing.
 A high percentage of prospects not showing up for meetings or demos.
 The salespeople do nothing to improve themselves.

If any of the above sounds like your sales department, you’re burning money.

More importantly, you’re missing new opportunities.

Bring me on to fix these issues, and I’ll help grow your sales.

In a small business, every sales call counts.

Salespeople only get about seven seconds to grab someone’s attention.

As a result, there is no room for error when speaking with a sales prospect who can make your month, quarter, or year.

Successful sales teams have a proven, rock-solid and consistent approach.

“Don’t practice until you get it right. Practice until you can’t get it wrong.”

B2B Sales Cadence

What You Get:

  • Personal review of at least three outbound sales calls, per BDR.

  • Written analysis and feedback which includes the good, the bad, and the ugly.

  • Agreed-upon, concrete definition of who is a qualified prospect and who is not. We’ll build your Perfect Prospect Profile (PPP).

  • Best Practices outbound sales calling/email campaign tailored for your outbound team.

  • Your Cadence is structured so it can be customized and delivered to complete a seven-touch Cadence. It includes five custom emails and two voicemails to be used at different times during the campaign. Each builds upon the previous call and email.

  • Questions to ask and what to say when you do get your sales prospect on the phone, to make sure you’re getting better-qualified prospects.

  • Responses to the list of the four most common objections.

  • A Zoom call with your team to go over the campaign and how to use the Cadence Calendar.

  • Two revisions within 30 days of delivery.

Bonuses!! You also get, FREE of charge:

My Cadence Calendar
sales cadence

A $299 Value

This proven seven-task, process-driven system sets up the exact right time your BDR or Telemarketer should reach out to a prospect, and what to say or do. Once everyone is using the same processes, it becomes much easier to isolate problems before they fester.

My Sales Playbook Framework

A $999 Value

When you use a Sales Playbook, you’ve stepped into the big leagues. This Sales Playbook has all the sections you need, for both BDR’s and Account Executives (AE’s), to build a sales machine, and make onboarding new reps much, much easier. Some sections are even filled in for you!

sales training

A Free PDF copy of my Sales Training course, How to be a Professional Salesperson, for each salesperson.

This is my 588-page(!) B2B sales system. It is a proven, winning methodology that will work if you read and practice the lessons. This comprehensive sales training system is a daily dose of sales training that will help produce top-performing salespeople.

This guidebook is so practical, a technique or lesson can be brought up on the phone just before contacting a prospect!

Salespeople will know exactly what to say to get meetings and close business. It comes with effective real-world training with examples that can be put to use every day; 262 practical lessons to guide you – one for each business day of the year: Plus 52 sales manager lessons.

Here’s just a few of the topics

  • Getting Past the Gatekeeper – This one chapter could pay for your entire service many times over!
  • How to handle objections
  • Defining and targeting The Perfect Prospect Profile (PPP)
  • A training plan for new sales reps
  • Power questions, and how to use them
  • Much, much more!

This is NOT a subscription service and there are NO ongoing costs.

Pricing Plans

Small Business Package #1


Up to 5 BDR’s

This small business package is for

teams that are just starting out

and have a few Telemarketers

and/or Business Development

Reps (BDR’s)

Small Business Package #2


Up to 10 BDR’s

This small business package is for

teams that are growing and want

to take it to the next level. Your

Telemarketers and/or BDR’s just

need more structure and consistency.

Small Business Package #3


Entire Sales Team up to 25

Everything in package #1 and #2

plus: training and coaching for

your Account Executives with lead

nurturing and closing techniques,

and an on-site one-day training

and coaching session.

Frequently Asked Questions

Is this a subscription service or does it have any ongoing cost?

No. It is a one-time investment that you can use forever.

What if I don’t like what you’ve written?

You can have up to two revisions for both, the emails and voicemails, at no charge.

How quickly can you learn about our business so quickly?

We don’t do anything without first reviewing your, Company Sales Profile form, that you fill out ahead of our initial meeting. Once we have a complete understanding of your outbound sales approach, that’s when we start putting everything together.

Is there another charge if I add people after I get everything?

Absolutely not. All new team members can use the emails and scripts.

Can I give what you have written for us to an outside telemarketing company to use for us?

Absolutely, so long as they only use it for your company.

Do you sell lists of contracts?


Do you make the calls for us?

No. I give you a customized framework of emails, calling scripts, and the timing to build your own in-house outbound sales team. It is a one-time cost that will save you time, money, and put you in control.

What if I use 3rd party cadence software or dialer?

No problem. Third party cadence software or automatic dialers don’t tell your outbound team what to say. If you use either of these, simply use the scripts and emails we write for you.

Help us learn about your business, by filling out the

Form below.

Company Sales Profile

Fields marked with an * are required.

Factional sales management
Fractional sales management