sales training increases income
How to be a Professional Salesperson.©
Free Video Series

Emails with benefits.

 

I received the following email (names are changed):

Hi Louie,
I was hoping that we could reconnect to discuss profiling Sales Getters in our Business Intelligence Book for our lead generation program.  I've included another sample lead to give you an idea of the type of buyers with whom we are speaking and the amount of information we provide with all of our lead's contact information.

When would be a good time for you?
Best,
Teresa

In fairness, this email did contain a sample record – there for me to figure out by myself until we spoke.  However, there is no benefit in the email that might compel me to call Teresa.  What about:

·         How will I be better off by purchasing her service?

·         How have others benefited?

·         What might I lose by not purchasing the service?


When sending correspondence or talking with a prospect, ALWAYS include how your product benefits them.  There are several ways this could have been written for more impact.  Here’s one way:
______________________________________________________________________________

Hi Louie,
I’m confident you could profit from our lead generation program, like hundreds of other sales companies have.   I was hoping that we could reconnect to discuss why.  Louie, you have businesses out there that need your service.  Let’s work together to make it easy for them to find you!  They win and you win with increased sales. 

I've included another sample lead to give you an idea of the type of buyers with whom we are speaking and the amount of information we provide with all our leads.

Let’s not wait to get this working for you.

Best,
Teresa

Sales Homework Have your benefit-oriented email template prepared.  Write it out now. 

Sales Managers – Let your sales reps write their own benefit-oriented email templates.  Then go over them in sales training and merge them to create the best one possible.  Let’s not wait!    Read more...

   

Read this complete lesson, and the other 261 money-making
sales training lessons, by clicking here.

                      Click here to go back to the complete list of sales training videos.

          


          



Contact Mr. Bernstein for speaking, training and consulting engagements by clicking
here.

twitter for sales training    Facebook - sales training courses    LinkedIn for sales training

Sales Getters Home Page

© 2012 Louie Bernstein . Copyrighted material.  All rights reserved.

Protected by Copyscape Online Infringement Checker