sales training increases income
How to be a Professional Salesperson.©
Free Video Series

Delivering a sales presentation.


The big day has come.  You’re headed to the client’s office to make a presentation.  Since I always say that things happen when you meet people, let’s make sure good things happen.  There are some key elements you must include to deliver a successful presentation.

·    Sit at the head of the table.  Unless you need to sit elsewhere for the electric connections, always sit at the head of the table.  It is a subtle way for you to take control.  The employees are used to seeing their boss sit in that seat and the respect automatically gets assigned to the person sitting at the head of the table.

·    When you aren’t sitting and discussing your presentation, stand up and move around a bit.  People will follow you and that helps keep their attention.

·    Use inflection in your voice.  You do not want people falling asleep on you!  By altering the tone and volume of your speaking voice, it helps your audience pay attention.

·    Periodically use the names of the people in your audience.  Everyone likes to hear their name.  Be careful not to overdo this, as it will start to sound phony.

·    Ask questions and engage your audience.

·    Turn the lights down so that your screen can be easily read.

·    Don’t give your presentation between 1:00pm and 3:30pm.  Humans have a natural wake/sleep rhythm.  It’s very natural for people to want to take a “siesta” during that time.  If you do, tour audience may fall asleep on you.

·    Only show one bullet point on your slide at a time.  Cover the other bullets with a piece of paper, or use the fade in animation.  You want your audience to concentrate on the exact point you’re making.

Sales Homework
– Schedule time with your sales manager, friends and anyone else who will sit through your presentation and practice it.  Keep practicing the delivery until it flows naturally.    

Sales Managers – Make sure your team has consistency in their delivery.  Use a training session to let each rep present to the group. 


Read this complete lesson, and the other 261 money-making
sales training lessons, by clicking here.

                      Click here to go back to the complete list of sales training videos.



Contact Mr. Bernstein for speaking, training and consulting engagements by clicking

twitter for sales training    Facebook - sales training courses    LinkedIn for sales training

Sales Getters Home Page

© 2012 Louie Bernstein . Copyrighted material.  All rights reserved.

Protected by Copyscape Online Infringement Checker