How to be a Professional Salesperson.©
Free Sales Training Video Series – Emails with benefits.

Emails with benefits.

I received the following email (names are changed):

Hi Louie,
I was hoping that we could reconnect to discuss profiling Sales Getters in our Business Intelligence Book for our lead generation program.  I’ve included another sample lead to give you an idea of the type of buyers with whom we are speaking and the amount of information we provide with all of our lead’s contact information.

When would be a good time for you?
Best,
Teresa

In fairness, this email did contain a sample record – there for me to figure out by myself until we spoke.  However, there is no benefit in the email that might compel me to call Teresa.  What about:

  • How will I be better off by purchasing her service?
  • How have others benefited?
  • What might I lose by not purchasing the service?

When sending correspondence or talking with a prospect, ALWAYS include how your product benefits them.  There are several ways this could have been written for more impact.  Here’s one way:
______________________________________________________________________________

Hi Louie,
I’m confident you could profit from our lead generation program, like hundreds of other sales companies have.   I was hoping that we could reconnect to discuss why.  Louie, you have businesses out there that need your service.  Let’s work together to make it easy for them to find you!  They win and you win with increased sales.

I’ve included another sample lead to give you an idea of the type of buyers with whom we are speaking and the amount of information we provide with all our leads.

Let’s not wait to get this working for you.

Best,
Teresa

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