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Rituals are very powerful to help you stay on track and achieve great successes. Wikipedia says a ritual is a set of actions, performed mainly for their symbolic value on a consistent basis. The purpose of sales rituals is to get and keep you in the habit of doing certain sales activities on a regular, consistent basis.
There is a subtle difference between habits and rituals. You can make a habit out of anything. Rituals are saved for really special things you want as a part of your life: to make your life better, give your life purpose and to help you achieve your highest potential.
If you want to be a top sales person, develop sales rituals. This is how:
· List the activities you know are important which lead to closing short and long-term sales. Get very detailed. For example; 13 calls before 9 am, sending a hand written thank you note after every sale, learning everything about the CEO of the companies you call on.
· Write down whatever it is you’ve done or know you need to do, to achieve success. Write the sequence, or the cause and effect, of each ritual – When I close a sale I send a thank you card. I make a call within three minutes of ending a successful call. Etc.
· Each of your rituals either has to have a proven track record or be something others have used with success. (Copying successful people is encouraged!)
Sales Homework – List four sales rituals you can start this week. Start and don’t quit.
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